We’ve made very little attempt to hide our love for the affordable ruggedness of Seiko. But really, what’s not to love? They’ve been worn in four Bond films, Martin Sheen rocked one in Apocalypse Now, Sigourney Weaver in Aliens, Robert Redford in All Is Lost, and, most recently, Novak Djokovic on the court. Celebrity endorsements are just the icing on the cake though—these watches are generally indestructible, keep ludicrously accurate time, and hit the bottom of your cart with righteous affordability.

How affordable? The vast majority of automatic Seikos clock in under $250 bucks, which serves as the basis of our profile here today. We’ve taken our favorite 7 Seikos that you can purchase today from Amazon for less than $300 and wear in 48 hours—if you have Prime—paired with some incredibly sexy straps from our pals at 

Affordable Seiko Watches

Seiko SKX007K2

Price: $179
This bombproof dive watch commands respect. Unlike most watches that boast a 200-meter depth rating, this Seiko is a “Diver’s 200m,” meaning it can actually handle that depth. It’s a tool, and a handsome one. Weirdly, the Amazon listing says it’s 46 millimeters wide, but it’s really a manageable 42-millimeter case. Pictured on a Nylon Hodinkee NATO.

Affordable Seikos
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